Primera is an eco-oriented cosmetic brand that focuses on the moment of germination when a plant releases its critical energy and collecting and delivering the energy directly to the skin. 

Primera products do not include synthetic pigments, parabens, or artificial fragrances. They also pride themselves on never testing their products on animals. 

With eco-friendly packaging, mostly FSC-certified paper is used in the packaging and the print is in natural soy ink. The product information and instruction manuals are printed on the inside of box to reduce unnecessary waste.